谈谈小游戏banner广告骗点击的行为

小游戏 文章 2020-08-20 18:01 0 46 全屏看文

谈谈小游戏banner广告骗点击的行为Talk about the behavior of cheating clicks on the banner ads of small games

谈谈小游戏banner广告骗点击的行为

我们作为广告主投放BANNER广告,统计用户来源情况时候发现一个APPID来源的用户质量极低,其所有来源用户次均停留时长只有4秒,远远低于其他来源的次均停留市场(2分钟左右)。而且作为广告主我们无法屏蔽单个APP来源的投放,只能硬吃这种垃圾流量,非常无奈,只能过来发发牢骚了。

目前这种骗用户连续点击按钮后变换为banner广告的小游戏屡见不鲜,极大地破坏了整个生态,希望微信能从规则上规范这种行为吧。。

这个来源的小游戏信息如下,大家也可以来看看

小游戏名:小小枪战2

APPID:wxce49cb013ff34f39

演示视频:


As an advertiser, we put banner advertisement. When we count the source of users, we find that the quality of users from one appid source is very low, and the average time of users from all sources is only 4 seconds, which is far lower than that of other sources (about 2 minutes). And as advertisers, we can't block the launch of a single app source. We can only eat this garbage flow. We have no choice but to come and complain. At present, this kind of small game that swindles users to click the button continuously and transforms it into banner advertisement is common, which has greatly damaged the whole ecology. I hope wechat can regulate this behavior from the rules.. The game information from this source is as follows. You can also take a look at the game name: Little gunfight 2 appid: wxce49cb013ff34f39 demo video:

回答:

宝宝别踢我媳妇:

是的啊 这样的小游戏不乏量大的头部小游戏 正在毁坏生态 骗BANNER点击很严重 高频点击弹出banner广告 官方不知道有没有办法进行管理 单纯的惩罚性扣除收入对广告主来说不太负责 应该在源头解决问题 这样广告主才更愿意投放

几个秋:

已经大面积这样的 弄个快速点这里按钮,有的游戏玩法都没有 全界面都是跳转

嗯、:我擦, 这种游戏都能过审?
启年网络:

上来啥都没干呢,先点一波广告!

看来还是小程序的举报功能不好用啊。

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