小游戏误封申诉解封后ecpm直接降到50不到

小游戏 文章 2021-03-30 17:01 83 0 全屏看文

小游戏误封申诉解封后ecpm直接降到50不到Ecpm dropped to less than 50 after the mis-blocking of the mini-game complaint was unblocked

小游戏误封申诉解封后ecpm直接降到50不到
AppID 操作系统
wxf1c599c59c7b641c Android

3月17号小游戏被误封了,后来申诉成功解除惩罚,然后3月19号ecpm正常了一下到了356,然后就一路悲剧的不到50了,之前都是400左右的啊,怎么回事?我连投的广告都撤了,这一天两块钱还不够广告费呢,这都连续一个星期了

Appid operating system wxf1c599c59c7b641c Android game was mistakenly sealed on March 17. Later, the appeal was successfully lifted, and then ECPM was normal on March 19. It reached 356, and then the tragedy was less than 50. It was about 400 before. What's the matter? I even dropped my ads. two yuan a day is not enough for advertising. It's been a week in a row

回答:

wenping:

DAU降低了,有采取什么措施吗?是用户流失了吗

巴斯光年🚀:

你ECPM也太高了把·····

X:

ecpm有几方面因素。

  1. 广告内容
  2. 人群区域
  3. 广告点击率


君心※静寂:是啊,这个我也知道,就是以前也差不多这样子,但是稳定400左右,被封了以后,立马降成50不到,才来问问的
剑断千殇:你保持400 多久了,这ecpm也太高了吧,常年在30-100之间徘徊

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