为什么相同曝光量和点击量ecmp相差这么大?

小程序 文章 2022-01-07 09:40 10 0 全屏看文

为什么相同曝光量和点击量ecmp相差这么大?Why is there such a big difference between the same exposure and clicks ecmp?

为什么相同曝光量和点击量ecmp相差这么大?

我已经观察小程序收益好一阵子了,同样的曝光量收益天差地别。

举个例子,请看下图,同样是20点击量,曝光量519的广告ecpm是55.72,收益是28.92,曝光量709的广告却只有9.03,收入也只有6.40,曝光量782,点击量37的广告收益也比不上519的,太逗了吧?

请官方给出ecpm的具体计算方式,不然流量主怎么被官方割韭菜都不知道,请不要给出官方网址,官方关于ecpm的计算方式介绍太模糊了

I've been observing the benefits of applets for a while, and the benefits of the same exposure vary greatly. For example, please look at the figure below. The advertising ECPM of 20 hits and 519 hits is 55.72 and the revenue is 28.92. The advertising of 709 exposure is only 9.03 and the revenue is only 6.40. The advertising revenue of 782 exposure and 37 hits is not as good as that of 519. Is it too funny? Please give the official specific calculation method of ECPM, otherwise the traffic owner doesn't know how to be cut by the official leek. Please don't give the official website. The official introduction to the calculation method of ECPM is too vague

回答:

菜虫网络:

正常 别多想 我也参不透 涉及很多逻辑的 别去纠结了

谋谋谋:

看看孩子吧公众号猿叔

淡漠:

先声明一下,数据绝对干净,辛辛苦苦,老老实实运营半年了,没有一个点击是自己点的,没有刷点击量和曝光量,收益数据摆在这,想依靠小程序流量主收益的小伙伴可以参考下,希望不会对你造成打击。

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