[wordpress插件] App-ads.txt & Ads.txt Manager for WordPress (Google Adsense, Admob, Ad Manager) & advertising适用于WordPress的App-ads.txt和Ads.txt管理器(Google Adsense,Admob,广告管理器)和广告

wordpress 插件 文章 2020-02-19 22:20 495 0 全屏看文

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Ad partners are frequently adding new demand sources to their Ads.txt & App-ads.txt lists of authorized sellers.

广告合作伙伴经常在其授权销售者的Ads.txt和App-ads.txt列表中添加新的需求来源。

    • Create your Ads.txt & App-Ads.txt files with the same tool (all-in-one)
    • 使用同一工具(多合一)创建Ads.txt和App-Ads.txt文件

    • Add manual entries (copy-paste) for « ready-to-use » code snippets.

    • 为“即用型”代码段添加手动条目(复制粘贴)。

    • Edit & manage your files on demand
    • 按需编辑和管理文件

    • View Ads.txt & App-Ads.txt files before/after publishing
    • 发布之前/之后查看Ads.txt和App-Ads.txt文件

    Note : Google Ad Manager and AdMob, Google’s mobile ad network, now support app-ads.txt, the anti-ad fraud protocol for app publishers.

    注意::Google广告管理器和Google移动广告网络AdMob现在支持app-ads.txt,这是针对应用发布者的反广告欺诈协议。

    Why we should care? Google said in April 2019 that its DSP Display & Video 360 would stop buying unauthorized in-app inventory starting in August 2019 (same with Centro).

    我们为什么要关心呢? Google在2019年4月表示,其DSP Display&Video 360将从2019年8月开始停止购买未经授权的应用内广告资源(与Centro相同)。

    Given its market leadership position, Google’s support for app-ads.txt from both the buy and sell sides will help propel adoption of the standard by app publishers.

    鉴于其在市场上的领导地位,Google对买卖双方的app-ads.txt的支持将有助于推动应用发布者采用该标准。

    How does app-ads.txt & ads.txt Manager work to implement app-ads.txt:

    app-ads.txt和ads.txt管理器如何工作以实施app-ads.txt:

    Provide a developer website in your app store listings.

    在您的应用商店列表中提供开发者网站。

    Ensure that the proper developer website URL is accessible in the developer website section of the app store (advertising platforms will use this website to verify the app-ads.txt file).

    确保可以在应用商店的开发者网站部分中访问正确的开发者网站URL(广告平台将使用该网站来验证app-ads.txt文件)。

    In App-ads.txt & ads.txt Manager, go to settings page

    在App-ads.txt和ads.txt管理器中,转到设置页面

      • Ad Source Domain

      • 广告源域

        — The canonical domain name of the SSP, Exchange, system that bidders connect to (they publishes a document detailing what domain name to use).

      • —投标人连接到的SSP Exchange系统的规范域名(它们发布详细说明要使用的域名的文档)。

      • Publisher ID

      • 发布者ID

        — This must contain the same value used in transactions (i.e. OpenRTB bid requests) in the field specified by the SSP/exchange (For OpenRTB = publisher ID | For OpenDirect = publisher’s organization ID).

      • —必须包含SSP / exchange指定的字段中用于交易(即OpenRTB出价请求)的值(对于OpenRTB =发布者ID |对于OpenDirect =发布者的组织ID)。

      • Type of Relationship: (Direct, reseller)

      • 关系类型:(直接,转销商)

        — Your direct demand partners should be listed as “direct.”

        -您的直接需求合作伙伴应列为“直接”。

        If your partners are using third-party resellers to sell your inventory, such providers should be listed as “reseller.”

        如果您的合作伙伴正在使用第三方经销商来出售您的库存,则这些提供商应列为“经销商”。

        In any case, you should not add any provider to your app-ads.txt file unless you or your partner have a direct relationship with them.

      • 无论如何,除非您或您的合作伙伴与他们有直接关系,否则您不应将任何提供程序添加到您的app-ads.txt文件中。

      • Ad Source ID

      • 广告源ID

        — An ID that uniquely identifies the advertising system within a certification authority.

        —一个ID,用于唯一标识证书颁发机构内的广告系统。

      Do it for all your authorized digital sellers or resellers of your ad inventory.

      对您的广告资源的所有授权数字卖家或转售商执行此操作。

      Click « Save changes » and Ads.txt plugin will create a virtual .txt file in the root of the developer’s website;

      点击“保存更改”,然后Ads.txt插件将在开发者网站的根目录中创建一个虚拟的.txt文件;

      for example, www.mysite.com/ads.txt OR www.mysite.com/app-ads.txt.

      例如,www.mysite.com / ads.txt或www.mysite.com/app-ads.txt。

      You can edi the content whenever you need.

      您可以在需要时编辑内容。

      Make sure to clear your cache

      确保清除缓存

      Note 1 : Use of app-ads.txt is not mandatory, but is highly recommended, especially if you are concerned that others may be spoofing your app.

      注释1:并不是强制性的使用app-ads.txt,但强烈建议使用,尤其是在您担心其他人可能会欺骗您的应用程序的情况下。

      Note 2 : It can take up to 24 hours to crawl and verify your app-ads.txt files.

      注释2::最多可能需要24小时来抓取和验证您的app-ads.txt文件。

      Please wait at least 24 hours for the app-ads.txt status to update.

      请至少等待24小时,以更新app-ads.txt状态。

      Note 3 : Since ads.txt file is supposed to be in the root directory of a domain name, this plugin currently only works for root level domain like example.com.

      注释3::由于ads.txt文件应该位于域名的根目录中,因此该插件目前仅适用于根目录域,例如example.com。

      It does not work for WordPress installed in subdomain, subdirectory, or a single site in a multi-site network.

      它不适用于安装在子域,子目录或多站点网络中单个站点中的WordPress。

      What’s app-ads.txt?

      什么是app-ads.txt?

      In June 2017, the IAB (The Interactive Advertising Bureau Tech Lab) launched ads.txt, a file enabling

      2017年6月, IAB (互动广告局技术实验室)启动了ads.txt,该文件启用了

      web publishers to designate authorized digital sellers of their ad inventory.

      网络发布商指定其广告资源的授权数字销售商。

      Ads.txt helped the industry distinguish real supply sources from fake ones, and after its immediate success and adoption, the next logical step was to extend the reach of ads.txt into the mobile app ecosystem.

      Ads.txt帮助行业区分了真实的供应来源和虚假的供应来源,在立即获得成功并被采用之后,下一步的逻辑步骤是将ads.txt的覆盖范围扩展到移动应用生态系统中。

      App-ads.txt is the mobile in-app equivalent of this specification, which mobile publishers can implement.

      App-ads.txt是与此规范相对应的移动应用内应用,移动发布商可以实施该规范。

      The app-ads.txt file is the version of ads.txt for mobile in-app and OTT advertising, to combat bad actors that disguise themselves as another company's app in order to siphon the money that advertisers are spending on mobile and OTT advertising.

      nofollow“> OTT广告,以打击伪装成另一家公司应用程序的不良行为者,以窃取广告客户在移动广告和OTT广告上的支出。

      App-ads.txt files are formatted the same as ads.txt files (view IAB FAQ for ads.txt and app-ads.txt).

      -ads.txt-UPDATED-March-4-2019.pdf“ rel =” nofollow“>查看有关ads.txt和app-ads.txt的IAB常见问题解答)。

      Thanks to app-ads.txt file, Mobile and OTT app publishers can list the ad tech vendors that are authorized to sell or resell their ad inventory, and programmatic ad buyers can check these lists to make sure that a company claiming to

      借助app-ads.txt文件,移动和OTT应用发布者可以列出有权出售或转售其广告资源的广告技术供应商,而程序化广告购买者可以检查这些列表,以确保一家声称拥有

      offer an app's inventory is actually able to sell the app's inventory.

      提供一个应用的广告资源实际上能够出售该应用的广告资源。

      This file opens the door for a new level of transparency.

      此文件为更高的透明度打开了大门。

安装步骤

Installing manually

手动安装

    1. Unzip all files to the /wp-content/plugins/app-ads-txt directory
    2. 将所有文件解压缩到 / wp-content / plugins / app-ads-txt 目录

    3. Log into WordPress admin and activate the ‘App-ads.txt & Ads.txt Manager’ plugin through the ‘Plugins’ menu
    4. 登录WordPress管理员并通过“插件”菜单激活“ App-ads.txt和Ads.txt管理器”插件

    5. Go to “Settings > App-Ads.txt & Ads.txt” in the left-hand menu to start work on it.
    6. 转到左侧菜单中的“设置> App-Ads.txt和Ads.txt”以开始工作。

下载地址
https://downloads.wordpress.org/plugin/app-ads-txt.zip
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AI助手支持GPT4.0