[wordpress插件] Attribution for WordPressWordPress的归因

wordpress 插件 文章 2020-02-23 01:50 563 0 全屏看文

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描述

Plugin for Attribution

归因 的插件

    • Attribute marketing spend to revenue growth with precise calculations
    • 通过精确的计算将营销支出归因于收入增长

    • Automatically pull in cost data from Google adwords and Facebook Ads
    • 自动从Google adwords和Facebook Ads提取费用数据

    • See a full browsing and purchase history of any specific customer
    • 查看任何特定客户的完整浏览和购买历史记录

    Attribution uses precise methods to calculate the ROI from your online ads.

    归因使用精确的方法来计算在线广告的投资回报率。

    Attribution diligently tracks every touchpoint each visitor makes before a purchase is made.

    在进行购买之前,归因勤奋地跟踪每个访问者的每个接触点。

    We automatically track Organic and Social traffic broken down into categories for each search engine and social network.

    我们会针对每个搜索引擎和社交网络自动跟踪分为自然类别和自然类别的流量。

    When Google and Facebook are connected we pull in your campaigns and automatically tag your your Facebook ad URLs so we can see which ad each customer came from.

    将Google和Facebook连接起来后,我们会拉入您的广告系列并自动标记您的Facebook广告网址,以便我们可以看到每个客户来自哪个广告。

    Attribution allows you to define custom traffic sources by URL path, referrer, or any combination of UTM tags or URL params.

    通过归因,您可以通过URL路径,引荐来源网址或UTM标签或URL参数的任意组合来定义自定义流量来源。

    When a purchase is made, we divide credit between each touchpoint that influenced the purchase decision.

    购买后,我们会在影响购买决定的每个接触点之间分配功劳。

    We divide credit based on the attribution model you choose: time decay, linear, first touch, or last touch.

    我们根据您选择的归因模型对信用进行划分:时间衰减,线性,首次接触或最后一次接触。

    See Your True ROI

    查看您的真实投资回报率

    Attribution is the only platform that pulls your cost data from ad platforms, correlates that cost to specific users, then tracks revenue from those users over time.

    归因是唯一一个从广告平台中提取费用数据,将费用与特定用户相关联,然后随时间跟踪这些用户的收入的平台。

    Eliminate Duplicate Tracking

    消除重复跟踪

    Use multi-touch attribution models to accurately spread credit across ad platforms, social channels and content marketing.

    使用多点触摸归因模型在广告平台,社交渠道和内容营销之间准确分配功劳。

    Get the full picture with first touch, last touch, linear and time decay attribution models.

    通过第一次触摸,最后一次触摸,线性和时间衰减归因模型来获取完整图片。

    Tracking Any Type of Spending

    跟踪任何类型的支出

    Apply any type of spending to any channel.

    将任何类型的支出应用于任何渠道。

    Want to track ROI on a niche ad platform?

    是否想在利基广告平台上跟踪投资回报率?

    No problem.

    没问题。

    Want to track the ROI of your social media consultants?

    想跟踪您的社交媒体顾问的投资回报率吗?

    We can do that too.

    我们也可以做到。

    Get Your Customer’s Full Story

    获取客户的完整故事

    Each customer tells an interesting story that you’ll never get from a spreadsheet or an ad platform.

    每个客户都讲述一个有趣的故事,说您永远不会从电子表格或广告平台中受益。

    Understand those stories and use them to power better marketing decisions.

    了解这些故事并利用它们来制定更好的营销决策。

    Track Real Lifetime Value

    跟踪真实终身价值

    Attribution lets you track both the revenue collected as it happens, and the revenue expected based on the account.

    归因使您既可以跟踪实际发生的收入,也可以跟踪基于该帐户的预期收入。

    You define your lifetime value and we track the ROI.

    您定义一生的价值,然后我们跟踪投资回报率。

    Track Real People Across All Devices

    跟踪所有设备上的真实人员

    Our model is based on people, not devices, so you can seamlessly track customers across multiple devices, phones, and apps.

    我们的模型基于人员而非设备,因此您可以跨多个设备,电话和应用无缝跟踪客户。

安装步骤

    1. Go to the Plugins > Add New page in your WordPress admin.
    2. 转到WordPress管理员中的插件>添加新页面。

    3. Search for “Attribution” and install Attribution for WordPress.
    4. 搜索“归因”并安装 WordPress的归因

    5. Click Activate Plugin.
    6. 点击激活插件

    7. Go to Settings > Attribution and enter your Attribution Project ID.
    8. 转到设置>归因,然后输入您的归因项目ID。

下载地址
https://downloads.wordpress.org/plugin/attribution.1.0.3.zip
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AI助手支持GPT4.0