[wordpress插件] Ads.txt PublisherAds.txt发布者

ABOUT ADS.TXT

关于ADS.TXT

The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency in the programmatic advertising ecosystem.

IAB技术实验室最近推出了Ads.txt计划（官方网站），以提高程序化广告生态系统的透明度。

The “Ads” in Ads.txt stands for Authorized Digital Sellers, and it is a relative simple method for publishers to declare who is authorized to sell their digital inventory.

Ads.txt中的“广告”代表授权数字卖家，这是发布商声明谁有权出售其数字广告资源的相对简单的方法。

In short, the Ads.txt file contains the publisher’s out loud references for his authorized sellers.

简而言之，Ads.txt文件包含发布商对其授权卖家的大量引用。

The process is pretty straightforward.

该过程非常简单。

The publisher puts a text file in his web server on the root level of the domain (publishersdomain.com/ads.txt), it must be called ads.txt, and it must have its Read permissions set to “World”.

发布者将文本文件放在域根目录（publishersdomain.com/ads.txt）的Web服务器中，该文件必须称为ads.txt，并且其读取权限必须设置为“世界”。

The file must obviously follow the IAB format (see below).

该文件显然必须遵循IAB格式（请参见下文）。

This file should list all of the companies that are authorized to sell the publishers’ inventory.

此文件应列出所有有权出售发布者广告资源的公司。

Similarly, programmatic platforms will integrate ads.txt files to confirm which publishers’ inventory they are authorized to sell.

同样，程序化平台将集成ads.txt文件，以确认他们有权出售哪些发布者的库存。

This will allows buyers to check the validity of the inventory they purchase.

这将使买家可以检查他们购买的库存的有效性。

ABOUT ADS.TXT PUBLISHER

关于ADS.TXT发布商

Ads.tx Publisher was created by Brightcom, a leading media house and a strong supporter of the Ads.txt Initiative to allow publishers to easily edit, validate and upload their ads.txt files within WordPress without any need for engineering resources and

Ads.tx Publisher由Brightcom创建，Brightcom是领先的媒体公司和Ads.txt Initiative的大力支持者，它使发布者可以轻松地在WordPress中编辑，验证和上传其ads.txt文件，而无需任何工程资源和

with the same ease as any other media asset.

与其他任何媒体资产一样容易。

TECHNICAL NOTES

技术说明

• Requires PHP 5.3+.
• 需要PHP 5.3 +。

• Requires WordPress 4.9+.

• 需要WordPress 4.9+。

  Older versions of WordPress will not display any syntax highlighting and may break JavaScript and/or be unable to localize the plugin.

较旧的WordPress版本不会显示任何语法突出显示，并且可能会破坏JavaScript和/或无法对插件进行本地化。

• Rewrites need to be enabled.

• 需要启用重写。

  Without rewrites, WordPress cannot know to supply /ads.txt when requested.

如果不进行重写，WordPress将无法在请求时提供/ads.txt。

• Your site URL must not contain a path (e.g. https://example.com/site/ or path-based multisite installs).

• 您的网站网址不得包含路径（例如https://example.com/site/或基于路径的多站点安装）。

  While the plugin will appear to function in the admin, it will not display the contents at https://example.com/site/ads.txt.

  虽然该插件似乎可以在admin中运行，但不会显示https://example.com/site/ads.txt上的内容。

  This is because the plugin follows the IAB spec, which requires that the ads.txt file be located at the root of a domain or subdomain.

这是因为该插件遵循IAB规范，该规范要求ads.txt文件位于域或子域的根目录。