[wordpress插件] Add Tiktok Advertising Pixel for Tiktok App (track conversion from Tiktok ads) + WooCommerce为Tiktok应用添加Tiktok广告像素(从Tiktok广告转换为曲目)+ WooCommerce

wordpress 插件 文章 2020-01-31 09:00 870 0 全屏看文

AI助手支持GPT4.0

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描述

TikTok is one of the most trending applications in today's world of internet buzz as people from different age groups and interests prefer to spend time switching short videos every now and then.

TikTok是当今互联网嗡嗡声世界中最流行的应用程序之一,因为来自不同年龄段和兴趣的人更愿意时不时地切换短视频。

Be it the moment of passing time or exploring some cool stuff, TikTok is definitely leading the talk among the Gen-X, Y, Z. Mostly dominated by the young folks, this platform is a perfect time-killer for people of all ages to

无论是打发时间还是探索一些有趣的事物,TikTok绝对是X,Y,Z代之间的话题话题。该平台主要由年轻人主导,对于所有年龄段的人来说,它都是一个完美的消磨时间的人

explore the potential of user-generated content.

探索用户生成内容的潜力。

TikTok can become a powerful tool for the brands to promote their products smartly through short-span videos by emphasizing the use of smart and user-oriented content.

TikTok可以成为品牌的强大工具,通过强调使用智能和面向用户的内容,通过短跨视频巧妙地宣传其产品。

It has the capability to influence the youth by targeting their interests.

它具有通过针对年轻人的兴趣来影响他们的能力。

Tiktok advertising pixel (For TikTok ads) allows you to install your Tiktok pixel properly (between \ \) on your website (everywhere or on specific pages) to track conversion from your audiences.

Tiktok广告像素(用于TikTok广告)允许您在网站(任何位置或特定页面上)正确地(在\ \ 之间)安装Tiktok像素,以跟踪受众群体的转化。

    • Add your Tiktok Pixel ID
    • 添加您的Tiktok像素ID

    • Enable Tiktok Pixel on Woocommerce pages (Products, add to cart, checkout, …)
    • 在Woocommerce页面上启用Tiktok Pixel(产品,添加到购物车,结帐,…)

    • Click "Save changes"
    • 点击“保存更改”

    • Done !
    • 完成!

    Once done, you can use TikTok Pixel Helper (Chrome extension

    完成后,您可以使用 TikTok Pixel Helper (Chrome扩展程序

    ) to check if your landing page is installed correctly and if the conversion event is triggered.

    ),以检查您的目标网页是否正确安装以及是否触发了转化事件。

    If the pixel is installed correctly, it will show the Pixel name and the number of the created conversions under it.

    如果像素安装正确,它将显示像素名称及其下创建的转化次数。

    Please refer to TikTok guidelines for more details about TikTok ads.

    有关TikTok广告的详细信息,请参考 TikTok指南

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    ABOUT TIKTOK ADVERTISING

    关于壁虎广告

    TikTok app enjoyed over 1.1 billion installs as at March 2019. Users downloaded it more than 660 million times in 2018 alone, with a further 188 million downloads during Q1 2019. More than 500 million people globally use TikTok each month.

    截至2019年3月,TikTok应用程序的安装量已超过11亿。仅2018年一年,用户就下载了6.6亿次,在2019年第一季度又下载了1.88亿次。每月全球有5亿人使用TikTok。

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    ARE TIKTOK ADS RIGHT FOR YOUR BUSINESS?

    TIKTOK广告适合您的业务吗?

    TikTok is probably the next Snapchat or Instagram.

    TikTok可能是下一个Snapchat或Instagram。

    Indeed, research indicates that around two-thirds of TikTok users/followers are under 30 years old.

    实际上,研究表明,大约三分之二的TikTok用户/追随者年龄在30岁以下。

    We'd normally expect to find the under-30 demographic on Instagram or Snapchat.

    我们通常希望在Instagram或Snapchat上找到30岁以下的受众特征。

    TikTok presents an enormous opportunity to advertisers.

    TikTok给广告商带来了巨大的机会。

    Not only has TikTok surpassed Twitter and Snapchat in popularity but it's also less saturated with ads than its older counterparts.

    TikTok不仅在人气上超过了Twitter和Snapchat,而且在广告上的饱和度还不如老款。

    The visual app—which allows users to edit and share 15-second videos with built-in filters, effects, and music—has truly shaken up the marketing world with its unprecedented virality.

    该可视化应用程序使用户可以编辑和共享具有内置滤镜,效果和音乐的15秒视频,并以其前所未有的病毒式传播功能真正地撼动了营销领域。

    In early 2019, the app launched a beta version of its ads offering.

    2019年初,该应用发布了其广告产品的测试版。

    Since then, big names like Grubhub, Nike, Fenty Beauty, and Apple Music have used TikTok ads to promote products in unique, visually compelling campaigns.

    从那时起, Grubhub,Nike,Fenty Beauty和Apple Music 等知名品牌就开始使用TikTok广告在视觉效果独特的广告系列中推广产品。

    With advanced targeting and unique ad creation features, the TikTok Ads platform is unlike many of its predecessors.

    TikTok Ads平台具有高级定位和独特的广告创建功能,与许多以前的平台不同。

    When used effectively, it can help you tap into one of the most lucrative pools of users.

    有效地使用它,可以帮助您利用最有利可图的用户群之一。

    HOW CAN BRANDS USE TIKTOK?

    品牌如何使用TIKTOK?

    There are three main ways that brands can market on TikTok:

    品牌可以在TikTok上进行营销的三种主要方式:

      • They can create their own channel and upload relevant videos through their channel
      • 他们可以创建自己的频道并通过自己的频道上传相关视频

      • They can work with influencers, to spread content to a broader audience
      • 他们可以与有影响力的人合作,将内容传播给更广泛的受众

      • They can pay to advertise on Tiktok.
      • 他们可以付费在Tiktok上做广告。

      No need to say that TikTok Videos are an enormous opportunity for advertisers to market their products and services to the young generation.

      不用说TikTok视频是广告商向年轻一代推销产品和服务的巨大机会。

      As the platform hosts millions of young people worldwide, it opens the door for the marketers to creatively reach out to the new world of influencers.

      随着该平台在全球范围内接待数百万年轻人,它为营销人员打开了大门,使他们能够创造性地接触有影响力的新世界。

      SO WHAT IS THERE TO KNOW ABOUT TIKTOK'S CURRENT AD PRODUCTS?

      那么关于TIKTOK的最新广告产品有什么知道?

      The TikTok is gradually rolling out new updates to support a wide range of TikTok advertising formats on its platform to offer a great advantage to marketers as well as audiences who tend to come to the platform to socio-entertain themselves.

      TikTok正在逐步推出新更新,以在其平台上支持各种TikTok广告格式,从而为营销人员以及倾向于使用该平台进行社会娱乐的受众提供巨大优势。

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      For the moment, there is currently only one ad unit: the standard in-feed video ad.

      目前,只有一个广告单元:标准的视频插播广告。

      Given TikTok is a feed of short video clips, this format makes the most sense, as the platform introduces its user base to ads in-feed.

      鉴于TikTok是简短视频剪辑的提要,因此该格式最有意义,因为该平台将其用户群引入了广告素材中。

      With these in-feed video ads, there are three action models:

      对于这些视频插播广告,有三种操作模型:

        • Cost Per View : The cost per view model will require advertisers to pay when users view their ad.

        • 每次观看费用:每次观看费用模型将要求广告客户在用户查看其广告时付款。

          It is limited to 6 seconds time frame.

        • 时间限制为6秒。

        • Cost Per Impression (CPM): This model will require advertisers to pay when their ads appear on the Tik-Tok feed.
        • 每千次展示费用(CPM):此模型将要求广告客户在其广告出现在Tik-Tok供稿中时付款。

        • Cost Per Click : This is the more opted approach for advertisers as they will be only charged once the user clicks on their ad.
        • 每次点击费用:这是广告客户的首选方法,因为仅在用户点击广告后才向他们收费。

        For targeting, TikTok ads offers age, gender, and state-level geo-targeting, and the company has also promised interest, behavioral, more granular demo targeting over time.

        对于定位,TikTok广告提供了年龄,性别和州级别的地理位置定位,并且该公司还承诺会随着时间的推移提供有趣,行为,更精细的演示定位。

        This ad appears instantly when a user opens the app, bringing your message front and center.

        当用户打开应用程序时,该广告会立即显示,使您的信息位于顶部和中央。

        You can then drive users to an internal or external destination.

        然后,您可以将用户吸引到内部或外部目标。

        You can also create custom audiences, such as CRM lists, and you can white list or blacklist the audiences.

        您还可以创建自定义受众群体,例如CRM列表,也可以将受众群体列入白名单或黑名单。

        WHAT ARE THE OPTIONS WITHIN TIKTOK ADVERTISING?

        TIKTOK广告中有哪些选择?

        Currently, TikTok's commercial platform is only available in beta mode for select companies.

        当前,TikTok的商业平台仅适用于部分公司的beta模式。

        However, the self-serve ads will be accessible to all shortly.

        但是,自助广告不久将向所有人开放。

        When this happens, companies will have six options to choose from:

        发生这种情况时,公司将有六个选项可供选择:

          • Hashtag Challenge
          • 标签挑战

          • Brand Takeover
          • 品牌接管

          • In-feed native video
          • 供稿本机视频

          • Top View
          • 顶视图

          • Branded Lenses / Effect
          • 品牌镜片/效果

          • Custom Influencer
          • 自定义影响者

          More details:

          更多详细信息

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          Enjoy !

          享受!

安装步骤

Installing manually

手动安装

    1. Unzip all files to the /wp-content/plugins/tiktok-advertising-pixel directory
    2. 将所有文件解压缩到 / wp-content / plugins / tiktok-advertising-pixel 目录

    3. Log into WordPress admin and activate the ‘Tiktok Advertising Pixel’ plugin through the ‘Plugins’ menu
    4. 登录WordPress管理员并通过“插件”菜单激活“ Tiktok广告像素”插件

    5. Go to “Settings > Tiktok Advertising Pixel” in the left-hand menu to start work on it.
    6. 转到左侧菜单中的“设置> Tiktok广告像素”开始进行处理。

下载地址

https://downloads.wordpress.org/plugin/add-tiktok-advertising-pixel.zip

https://downloads.wordpress.org/plugin/add-tiktok-advertising-pixel.zip

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AI助手支持GPT4.0