[wordpress插件] Chicory Recipe Activation菊苣食谱激活

You’ve got the culinary expertise and a recipe library full of deliciousness.

您拥有丰富的烹饪专业知识和丰富的食谱库。

Now partner with Chicory to make your content work harder for you!

现在与Chicory合作，使您的内容更加努力！

Chicory takes your content and transforms it into an actionable, sales-driving tool that helps your readers make more of your recipes.

Chicory将您的内容转换为可行的销售驱动工具，可帮助您的读者制作更多食谱。

We’ve partnered with thousands of food publishers to integrate Chicory technology into millions of recipes, reaching more than 80 million consumers a month.

我们已经与成千上万的食品发行商合作，将菊苣技术整合到数百万种食谱中，每月达到8000万消费者。

Members of our network range from major publications like Food and Wine to niche cooking blogs.

我们网络的成员范围从食品和葡萄酒等主要出版物到利基烹饪博客。

Engage Your Readers with Recipe Activation

通过配方激活吸引读者

By installing just one line of JavaScript, Chicory makes your entire online recipe catalogue shoppable.

仅需安装一行JavaScript，Chicory就可以使您的整个在线食谱目录都可以购买。

When consumers click our “Get Ingredients” button, an online shopping list instantaneously populates with corresponding products from a suite of online grocers.

当消费者单击我们的“获取原料”按钮时，在线购物清单会立即填充来自一系列在线杂货店的相应产品。

With a few clicks, Chicory users can get all of the ingredients they need to cook a recipe, delivered.

只需单击几下，Chicory用户就可以获取烹饪食谱所需的所有食材。

Monetize with Chicory Premium

通过Chicory Premium获利

Chicory Premium in-recipe ad units provide in-stream ingredient and recipe sponsorship at scale.

Chicory Premium配方广告单元可大规模提供流内配料和配方赞助。

And these campaigns earn our publishers money.

这些广告系列可以为我们的发布商赚钱。

Say you’re writing a post about Spinach Artichoke Dip, which calls for yogurt.

假设您要写一篇有关菠菜朝鲜蓟蘸酱的文章，其中提到了酸奶。

If a dairy company runs a campaign targeting yogurt buyers, then an ad unit will dynamically appear within your recipe card, where it calls for “yogurt!”

如果一家乳制品公司针对酸奶购买者开展了一项运动，那么广告单元将动态出现在您的食谱卡片中，并在其中显示“酸奶！”

You’ll earn for every impression.

您会从每次展示中获得收入。

Implementation

实施

Getting started with Chicory is as easy as:

菊苣入门非常简单：

1. Filling out our Chicory Recipe Partner

1.填写我们的菊苣食谱合作伙伴

a> form.

a>表格。

2. Installing and activating our WordPress plugin.

2.安装并激活我们的WordPress插件。

After signing up

注册后

to become an official Chicory Recipe Partner, you'll receive access to a Chicory publisher dashboard.

成为Chicory官方食谱合作伙伴，您将可以访问Chicory发布者信息中心。

With this dashboard, you’ll be able to see Chicory impressions, earnings, your eCPM and control your ad preferences.

使用此信息中心，您可以查看Chicory的展示次数，收入，有效每千次展示费用，并可以控制广告偏好设置。

You’ll also be able to give us the email address that you use on your PayPal account so we can send you your earnings!

您还可以向我们提供您在PayPal帐户上使用的电子邮件地址，以便我们向您发送收入！

Visit us at chicory.co to learn more.

在 chicory.co 上访问我们以了解更多信息。

Recipe Markup

食谱标记

For our technology to function properly, we require that your recipe content be marked up and formatted according to schema.org's guidelines

为使我们的技术正常运行，我们要求您的食谱内容必须根据 schema.org的准则进行标记和格式化

a>.

a>。

Recipe formatting uses rich HTML markup in order to structure your content in a way that search engines can better designate as “recipe content.”

食谱格式使用丰富的HTML标记，以便以一种可以将搜索引擎更好地指定为“食谱内容”的方式来组织您的内容。

Using tags like or mean that your content can be tagged as a recipe by search engines.

使用类似或表示您的内容可以被搜索引擎标记为食谱的标签。

Then, your recipes will be displayed in more engaging ways in a variety of contexts, which has been proven to increase conversions to your site.

然后，您的食谱将在各种情况下以更具吸引力的方式显示，这已被证明可以增加网站的转化率。

Examples include Google rich snippets and Rich Pins on Pinterest.

例如Google的丰富网页摘要和Pinterest上的Rich Pins。

Plus, this best practice is standard for site health, similar to adding alt tags to your images or “no-follows” to sponsored links.

此外，此最佳做法是网站健康的标准，类似于在图片中添加alt标签或在赞助商链接中“禁止关注”。

With this markup, Chicory can also better parse your recipes and match items to products in-store.

使用此标记，Chicory还可以更好地解析您的食谱，并将商品与店内商品匹配。

By tagging something as an with a proper , we can make the most efficient and accurate matches possible.

通过将适当的标记为，我们可以进行最有效和最准确的匹配。

Since your site is hosted by WordPress, you can download recipe plugins, such as WordPress Recipe Maker.

由于您的网站由WordPress托管，因此您可以下载食谱插件，例如WordPress Recipe Maker。

These plugins will handle all of the markup and formatting when you use their platform to create your recipe content.

当您使用它们的平台创建食谱内容时，这些插件将处理所有标记和格式。

If you would rather not install a plugin on your site, you can use a tool like RecipeSEO to write your recipe

如果您不想在自己的网站上安装插件，则可以使用 RecipeSEO 之类的工具来编写食谱

content or you can reference Schema.org Recipe to mark up recipes on your own in your HTML editor.

内容，也可以参考 Schema.org食谱在HTML编辑器中自行标记食谱。

Schema.org gives guidelines on how to implement this structure to your site.

Schema.org提供了有关如何在您的网站中实现此结构的指南。

Support

支持

Our team is always available to answer all of your Chicory-related questions.

我们的团队随时可以回答您所有与菊苣有关的问题。

Email amanda@chicory.co for support.

通过电子邮件发送 amanda@chicory.co 以获得支持。

Follow these steps to install the plugin in your WordPress website:

请按照以下步骤在WordPress网站中安装插件：

2. Upload chicory-recipe-ingredients folder to the /wp-content/plugins/ directory or Unzip and upload it to your WordPress website's wp-content/plugins folder via

   将 chicory-recipe-in​​gredients 文件夹上载到 / wp-content / plugins / 目录或解压缩，然后通过以下方式将其上传到WordPress网站的wp-content / plugins文件夹中

   FTP.

   FTP。

4. Go to admin panel and activate plugin from “Plugins” page.

   转到管理面板，然后从“插件”页面激活插件。