[wordpress插件] ClickGUARD – Click Fraud Detection And PreventionClickGUARD –单击欺诈检测和预防

wordpress 插件 文章 2020-03-25 03:10 0 22 全屏看文
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描述

CLICK FRAUD STOPS HERE

点击欺诈停止在这里

ClickGUARD is the most complete set of click fraud protective features and tools on the market.

ClickGUARD是市场上最完整的点击欺诈防护功能和工具集。

It allows users powerful, high level functionality to monitor and limit click fraud from specific IP addresses and devices with a multitude of fully customizable PPC click fraud protection management features:

它具有强大的高级功能,可通过多种完全可自定义的PPC点击欺诈保护管理功能来监控和限制来自特定IP地址和设备的点击欺诈:

    • CLICK FREQUENCY SHIELD – catches IP addresses and devices that are frequently clicking on your ads
    • 单击频率屏蔽 –捕获经常点击广告的IP地址和设备

    • TARGET FREQUENCY SHIELD – catches IP address and devices that are frequently engaging multiple targets with ad clicks
    • 目标频率屏蔽 –捕获经常通过广告点击吸引多个目标的IP地址和设备

    • PLACEMENT FREQUENCY SHIELD – identifies ad placements that generate suspicious frequent visits during specified time periods
    • 展示频率屏蔽 –标识在指定时间段内产生可疑频繁访问的广告展示位置

    • CONVERSION SHIELD – aims to prevent showing ads to persons who engage them but never convert
    • 转化屏蔽 –旨在防止向从事广告但从未转化的人展示广告

    • TIME ON SITE SHIELD – catches visitors who click on your ads and quickly leave your site
    • 网站停留时间 –捕获点击您广告并快速离开您网站的访问者

    • CLICK INTENSITY SHIELD – catches peaks in click fraud and enables automated campaign pausing
    • 点击强度屏蔽 –抓住点击欺诈高峰并启用自动广告系列暂停功能

    • INVALID CLICKS SHIELD – catches invalid clicks draining your budget
    • 无效点击屏蔽 –捕获无效点击,耗尽了您的预算

    • FULL PROTECTION CONTROL – for specific campaigns, domains, URLs, ad groups, keywords, searches, device types and geographical locations
    • 全面保护控制 –适用于特定的广告系列,域,URL,广告组,关键字,搜索,设备类型和地理位置

    Visit the full list of features to learn more.

    访问完整的功能列表以了解更多信息。

    Click Fraud Detection and Prevention

    点击欺诈检测和预防

    Today, the PPC industry loses tens of billions of dollars to fraudulent clicks.

    如今,PPC行业因欺诈性点击而损失了数百亿美元。

    Whether it’s a competitor clicking on your ads or click farms that copy SERP impressions for offshore facilities where devices and IPs are rotated to prevent tracking and blocking – your advertising dollars are being wasted!

    无论是竞争对手点击您的广告,还是点击农场复制SERP展示,以复制离岸设施,在这些设施中设备和IP进行旋转以防止跟踪和阻止–您的广告费被浪费了!

    Quick facts:

    事实:

      • Nearly 3 out of 4 PPC campaigns are affected by money wasting click fraud
      • 4个PPC广告系列中有近3个受到浪费金钱的点击欺诈行为的影响

      • Some competitive industries, sectors and regions experience up to 90% of click fraud
      • 某些竞争性行业,行业和地区的点击欺诈率高达90%

      • tens of billion dollars were wasted on click fraud and malicious clicks each year
      • 每年在点击欺诈和恶意点击上浪费了数百亿美元

      On average, ClickGUARD clients save between 10% to 15% on ad expenses and can see as high as 30% savings, which increases return on investment and the ability to maintain online brand presence, market share and investment capital.

      平均而言,ClickGUARD客户可以节省10%到15%的广告费用,最多可以节省30%的费用,这可以提高投资回报率以及维持在线品牌影响力,市场份额和投资资本的能力。

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      FAQ

      常见问题解答

      What is click fraud?

      什么是点击欺诈?

      Click fraud happens when one or more individuals or computer programs continuously deliver

      点击欺诈是指一个或多个个人或计算机程序不断传递

      unwanted or repeated clicks to your paid PPC ads.

      不必要或多次点击您的付费PPC广告。

      This drives up costs for the advertiser, who has to pay for the click even though it will never result in any type of profit.

      这将增加广告客户的成本,尽管它永远不会带来任何形式的利润,但广告客户仍必须为点击付费。

      To What Degree can I be affected?

      我能受到多大程度的影响?

      Depending on your industry and competitive landscape, as well as the number of ads you're running, you could be exposed to multiple types of click fraud – from competitors clicking on your ads to click farms laying waste to your marketing budget.

      根据您的行业和竞争格局以及正在投放的广告数量,您可能会遭受多种类型的点击欺诈-竞争对手点击您的广告来点击农场以浪费您的营销预算。

      Can I Stop The Problem Myself?

      我可以自己解决问题吗?

      You could combat click fraud without a specialized platform up to a certain point, but it would require using several expensive tools to monitor, detect and analyze traffic, and then manually blocking IP addresses and placements.

      在没有特定平台的情况下,您可以在没有特定平台的情况下对抗点击欺诈,但这将需要使用一些昂贵的工具来监视,检测和分析流量,然后手动阻止IP地址和展示位置。

安装步骤

In order to use the WordPress plugin, you must have an active ClickGUARD account.

要使用WordPress插件,您必须具有有效的ClickGUARD帐户。

You can register for an account here.

您可以在此处注册。

Terms of service are available here.

可在此处获得服务条款。

Installation steps

安装步骤

    1. Upload ‘clickguard’ to the ‘/wp-content/plugins/’ directory
    2. 将“ clickguard”上传到“ / wp-content / plugins /”目录

    3. Activate the plugin through the ‘Plugins’ menu in WordPress
    4. 通过WordPress中的“插件”菜单激活插件

    5. Go to Settings -> ClickGUARD to open the settings
    6. 转到设置->单击“ GUARD”以打开设置

    7. Register your site with ClickGUARD
    8. 通过ClickGUARD注册您的网站

    9. Select your account protected with ClickGUARD
    10. 选择受ClickGUARD保护的帐户

    11. Configure tracking and dashboard information
    12. 配置跟踪和仪表板信息

    13. Smile – your advertising budget is safe!
    14. 微笑-您的广告预算是安全的!

下载地址
https://downloads.wordpress.org/plugin/clickguard.1.4.zip
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